AlifZain’s founder, Roqaya, is a proud Berber who was born, bred and resides in Morocco. Having studied Art History and working at one of the country’s foremost art residencies, she has developed deep relationships with a network of artisans across the country. Her knowledge and appreciation of the local culture has led her to launch AlifZain, showcasing the finest and most exquisite crafts rooted in Moroccan heritage


AlifZain Co-founder Nael is a Singaporean who has made Morocco his home after having lived and worked in over 25 countries. He is passionate about the country and has made it his mission to present Moroccan culture to the world through local handicrafts.

They have crisscrossed the country to curate the finest, original creations made of unparalleled Moroccan craftsmanship, so that you can have a small representation of Al Maghreb al Aqşá in your home.